Introducing Agentcy
Where Madison Avenue Sells Main Street
01 | What We Solve & How We Solve It
THE PROBLEM | OUR SOLUTION | THE TEAMS | THE TECH | THE PROCESS | THE DEMAND
The Problem
For over 100 years, real estate has been composed of agents who are not extensively trained in sales and marketing.
As a result, many listings stay on the market longer, sell for less, or simply don’t sell, frustrating millions of sellers every year.
The Data Doesn’t Lie
The percentage of homes in Miami in 2024 that sold below their original listing price.
72%
The average percentage of listings in the U.S. that are canceled every month.
15%
The percentage of sellers in the U.S. in 2023 who used a different real estate agent than their previous one for their next transaction.
74%
The Solution
We sell homes better by replacing traditional real estate agents with the same world-class ad agency teams, advanced tech, and sophisticated process that market billion-dollar brands.
Madison Avenue results, now available to Main Street.
The Teams:
Madison Ave. Talent
Real Estate Today
LOW SKILL AGENTS
Today’s real estate agents are often lightly vetted contractors with limited resources, frequently criticized for being inexperienced, unprofessional, and lacking detail.
Real Estate
at Agentcy
DATA-DRIVEN, AD AGENCY VETERANS
Agentcy replaces the traditional real estate agent with a Listing Director, a salaried employee who, like an Account Director at a creative agency, supervises a team of creative, marketing, sales, and other top-tier employees recruited from top ad agencies and large brand marketing teams to guarantee efficient, effective, and successful results for clients.
The Tech:
Silicon Valley SaaS
Collaboration on
Anything, from Anywhere
Our Suite by Agentcy platform gives sellers the ability to message their Agentcy team, invite collaborators, schedule appointments, receive market reports, access their marketing content, sign documents, and take part in virtually anything in their Agentcy real estate experience from anywhere in the world, at any time, right from their phone or laptop.
Efficiency
Through Design
Clutter kills efficiency, so we’re making Suite the complete opposite: minimalist, user-friendly, and highly intuitive. Sellers can access the entirety of their Agentcy real estate experience either through pop-ups or AI commands, instead of outdated back buttons and endless page scrolling.
AI, Anytime
If time isn’t on a seller’s side, a seller can access anything in Suite in seconds by typing a prompt in its AI-powered search bar, available on any page on the platform or app, at anytime.
Experience the Entire Ecosystem
The Process:
Madison Ave. Talent + Silicon Valley SaaS
Step 1:
Award-winning
Branding & Content
The selling process for a home begins with StudioOne - our award-winning creative agency division - crafting custom-made, agency-level brand assets for a home such as a premium website, cinematic content, and eye-catching social media that set it apart and ahead of competing homes, all created and hosted on Suite, our groundbreaking real estate tech platform.
Step 2:
Agency-level
Sales & Marketing
The process continues with StudioTwo - our marketing division of premier ad industry veterans - devising and conducting advanced marketing strategies and in-depth sales for a home way beyond the capabilities of teams at other brokerages, updating a seller all along the way on Suite.
Step 3:
Industry-leading
Negotiation & Closing
With a deal in the works, the selling process concludes with StudioThree - our closing and transaction coordination division of certified Real Estate Negotiation Experts (RENEs) - negotiating the best outcome for a seller and coordinating everything through Suite.
The Demand
AGENTCY CONSUMER DEMAND SURVEY
200 RESPONDENTS | HOMEOWNERS AGED 30 TO 75 | NATIONWIDE | MAY 2025
THE VALUE OF A MARKETING BACKGROUND
Percentage of homeowners that consider advanced marketing experience in a real estate agent important to them.
91%
ALL RESPONDENTS
91.7%
COLLEGE DEGREE+
90.2%
INCOME $100K+
THE DESIRE FOR A DIGITAL PLATFORM
Percentage of homeowners who would be more likely to hire a real estate agent that uses a Suite-like digital platform for marketing materials, tracking interested buyers, and signing documents vs. an agent who doesn’t.
71.5%
ALL RESPONDENTS
80.5%
COLLEGE DEGREE+
86.8%
INCOME $100K+
THE ADVANTAGE OF BIG BRAND EXPERTISE
Percentage of homeowners who would be more likely to hire a real estate agent because they work with marketing professionals with big brand experience to market a home.
45.5%
ALL RESPONDENTS
46.3%
COLLEGE DEGREE+
51%
INCOME $100K+
AGENTCY’S MODEL ON DAY 1 OUTPERFORMS TEAMS WITH YEARS IN THE INDUSTRY
Q: If you're left with the choice between the following three real estate teams, which one would you choose to sell your home?
OWNS SFH
OWNS CONDO
INCOME $100K+
TEAM A / 10+ YRS. EXPERIENCE
37.4%
38.2%
42.6%
TEAM B / 5+ YRS. EXPERIENCE
34.9%
23.5%
27.9%
AGENTCY / 1 YR. EXPERIENCE
27.7%
38.2%
29.5%
REGION: NORTHEAST
REGION: MIDWEST
REGION: WEST
TEAM A / 10+ YRS. EXPERIENCE
29.3%
49.1%
32.4%
TEAM B / 5+ YRS. EXPERIENCE
36.6%
22.8%
32.4%
AGENTCY / 1 YR. EXPERIENCE
34.2%
28.1%
35.3%
02 | How We Function
THE REVENUE MODEL | THE FINANCIAL MODEL | THE LEADERSHIP TEAM
The Revenue Model
Step 1: The Sale
A listing represented by Agentcy sells. In this example, the listing sells for $5 Million, and Agentcy’s commission on the sale is 3%.
Step 2: The Commission
Agentcy absorbs 100% of the 3% commission on the sale of the listing, equivalent to $150,000.
Step 3: Revenue Distribution
Accounts Regional Bonus Pool
(5% of Transaction)
($7,500)
Revenue from the transaction is sent to a bonus pool of the regional Accounts division.
StudioOne Regional Bonus Pool
(5% of Transaction)
($7,500)
Revenue from the transaction is sent to a bonus pool of the regional StudioOne division.
StudioTwo Regional Bonus Pool
(5% of Transaction)
($7,500)
Revenue from the transaction is sent to a bonus pool of the regional StudioTwo division.
StudioThree Regional Bonus Pool
(2.5% of Transaction)
($3,750)
Revenue from the transaction is sent to a bonus pool of the regional StudioThree division.
Regional Management Bonus Pool
(2.5% of Transaction)
($3,750)
Revenue from the transaction is sent to a bonus pool for Regional Management.
Agentcy Corporate Income
(80% of Regional Revenue)
($120,000)
The remaining revenue from the transaction goes to Agentcy Corporate.
The Financial Model
The Traditional, Agent-centric Model
AVERAGE USE OF GCI (TOP AGENTS)
1) INEFFICIENT USE OF REVENUE
The overwhelming majority of the gross commission income (GCI) that top agents receive are pocketed as profit, since as independent contractors, agent finances are often unstable and need large injections of income.
3) LIMITED BROKERAGE INCOME
Brokerages receive only small portions of the agent’s GCI, making brokerage profitability, cash flow, and scalability difficult.
2) LIMITED MARKETING EXPENDITURE
Because of the inefficiencies outlined above, little GCI is left over for the branding and marketing of listings, often leaving sellers with a listing that stays longer on the market, one that sells for less, or one that doesn’t sell.
The Agentcy, Brokerage-centric Model
AGENTCY USE OF GCI
1) EFFICIENT USE OF REVENUE
Because traditional agents don’t exist in this model, the brokerage absorbs the entirety of GCI, leaving GCI vastly better utilized and in more efficient hands than in the traditional model.
2) GREATER RESOURCES MADE AVAILABLE
With more fiscal resources available to the brokerage, a listing can now have a dedicated accounts team, branding and content team, sales and marketing team, and closing team made available to it, dramatically improving outcomes for a listing.
The Leadership Team
Management
Andreas
-
Andreas is the Founder and Chief Creative Officer at Formula (www.formula.builders), a leading Miami branding and marketing agency that focuses on luxury condo developments.
At Formula and at Luminary - his previous company - his teams have delivered groundbreaking content for world-class brands such as Apple, Nike, Hilton, Zumba, Magnavox, and many more, and provided visionary content, branding, and marketing for many of the biggest names in luxury real estate, from Compass to Engel & Volkers, as well as numerous luxury condo developments in South Florida.
Andreas is also the brainchild behind Thematism — a new system of governance that formulates the most extensive redesign of democratic political governance in centuries, addressing the urgent needs of a quickly evolving society worldwide that today's outdated political systems continuously fail to address effectively.
Victoria
-
Victoria Coster is an entrepreneurial, growth-minded servant leader who builds high-impact Marketing Teams from startups through IPOs to Fortune 500 status. Over 14 years experience in strategic marketing, cross-functional problem-solving, go-to market, sales enablement, program implementation, process-building and rollout.
At Compass, as the VP of Marketing, Southeast, second employee in Florida, and one of the first 100 hires at the company, she played a pivotal role in scaling operations from 3 agents to over 3,500 agents in the state and positioning Florida as the most productive and stable market in the country. Her expertise in B2B marketing strategy and history of successful collaborations across some of the leading brokerages in the world underscore a career committed to elevating brands and empowering teams.
James
-
James’s career is fueled by a relentless desire to tackle challenges head-on. For several years, he’s thrived in the dynamic world of real estate, assisting individuals in achieving their dream of homeownership combined with a passion for technology and a knack for problem-solving with code.
His diverse background, from customer service to IT support, has honed his communication and analytical skills – assets that translate perfectly to software development, where he leverages technology to streamline business processes and find creative solutions and builds innovative and user-friendly software applications.
Juan
-
Juan Baixeras is the Founder and Broker at Florida Realty of Miami, one of the 75 largest real estate brokerages in the United States by volume, and one of the 10 largest independent brokerages in the State of Florida. Having 1,900 agents under your supervision - as Juan has - isn’t easy, but his meticulous attention to detail and focus on efficiency has kept Florida Realty of Miami running smoothly and growing by triple to double digits every year since its founding 20 years ago.
Advisors
Bernard
-
Bernard Pierson is a seasoned real estate expert with over a decade of experience in the United States and Latin America in multifamily real estate investments.
He is the Managing Partner and Founder of Equiti Partners LLC, a multifamily investment firm based in Miami, Florida with properties nationwide.
Bernard’s success can be attributed to his ability to identify value and apply innovative financing strategies to maximize returns. He is a frequent speaker at real estate investment conferences and seminars and is an active member of multiple high net worth mastermind communities.
Bernard holds a Master’s in Real Estate from Georgetown University and a Certificate of Commercial Real Estate Analysis Investments from MIT. Outside of work, he enjoys skiing, golfing, traveling, and spending quality time with his family.
Albena
-
Albena is a global multicultural creative specializing in advertising design. She has worked with many Fortune 500 companies, among them Cisco, PlayStation and Danone, in a career as an advertising creative in Europe and the United States tat has given her an international perspective on the industry, the work creatives do and where it’s going.
In the past she has served as president of the American Institute of Graphic Arts (AIGA) and she is currently president of the Miami chapter of The One Club for Creativity, America’s leading and most prestigious professional advertising organization.
03 | How We Grow
THE SCALING MODEL | THE PROJECTIONS | THE FUNDS NEEDED
The Scaling Model
To scale at a cost-effective and efficient pace, a standard Agentcy regional division should be designed with the following structure:
$1.2B
Target Regional Sales Volume
70
Employees per Region
6
Offices per
Region
8
Employees per
Office
$200M
Sales Volume per
Office
REGIONAL MANAGEMENT
8 REGIONAL-LEVEL COMPANY DIVISIONS
A
Accounts: Regional
Management
(2 employees)
1
StudioOne: Regional
Management
(2 employees)
OP
Operations: Regional
Management
(4 employees)
MK
Marketing: Regional
Management
(4 employees)
HR
Finance: Regional
Management
(3 employees)
FN
HR: Regional
Management
(3 employees)
2
StudioTwo: Regional
Management
(2 employees)
3
StudioThree: Regional
Management
(2 employees)
OFFICES PER REGION
6 OFFICES PER REGION
A 1 2 3
A 1 2 3
A 1 2 3
A 1 2 3
A 1 2 3
A 1 2 3
CORE STAFF PER OFFICE
4 COMPANY DIVISIONS IN EACH OFFICE
A
Accounts:
Local Office
(1 Listing Director)
1
StudioOne:
Local Office
(3 employees)
2
StudioTwo:
Local Office
(3 employees)
3
StudioThree:
Local Office
(1 Negotiation Director)
The Projections (Year 1)
Month 3
-
Company procedures established.
Administrative accounts created.
Templates for all departments established.
First generation of marketing campaigns launched.
Suite development initiated.
First listings signed.
Month 6
-
Suite prototype finalized.
First generation of B2B partnerships established.
First listings sold.
Month 9
-
Profitability first achieved.
Suite Beta released to a select group of clients for consumer testing.
Second generation of marketing campaigns launched, with pre-construction luxury developments targeted for the first time.
Month 12
-
First pre-construction luxury development sales and marketing contract obtained.
Suite released to all Agentcy clients, but not yet to non-Agentcy clients.
Third generation of marketing campaigns launched.
Listings Sold (YTD)*
40
N/A
0
10
*Does not include the number of preconstruction condos sold.
In millions of dollars.
Revenue (YTD)*
N/A
N/A
$700,000
$2,800,000
*Does not include the number of preconstruction condos sold.
The Funds Needed
Why Agentcy is Seed-ready, and not Pre-seed
EXPERIENCED TEAM
Agentcy is founded by professionals with elite advertising, real estate, and tech experience for Fortune500 players in each space.
PROVEN MODEL
A high-response scientific consumer poll and early market testing confirm strong demand for a real estate model that replaces traditional agents with experienced marketing teams and advanced tech.
EXECUTION-READY
The go-to-market plan, operational systems, and brand platform (Suite by Agentcy) are already developed. This is not an idea-stage company — it’s built to scale.
ACCELERATED REVENUE PATH
Agentcy can begin generating revenue in the near term, thanks to pre-launch brand partnerships, a lean cost model, and fast client acquisition typical in new brokerages.
Investment Terms (Post-Money SAFE)
$10M
Cap for the first $500K in investments (early investor incentive)
$12.5M
Cap for the remainder of the round
20%
Discount offered
$2.5M
Amount we’re seeking
to raise
Investor Rights: No board seat required at this stage; standard pro-rata rights available in next equity round